A New Era for Ford Passenger Vehicles in Europe
Ford today detailed a vibrant new vision for its future in Europe at a gathering of European dealers and partners. With a comprehensive product and technology rollout for commercial and retail customers planned over the next three years, Ford is renewing its commitment to European drivers and businesses.
Ford’s European strategy is supported by its new Ready-Set-Ford global brand platform, which focuses on the territories where Ford authentically plays and differentiates: Build, Thrill and Adventure. The first European campaigns under the Ready-Set-Ford banner launch this month.
Ford has more than a century of racing heritage particularly in the world of rally, Europe’s native racing format. Combining that off-road DNA with on-road performance, Ford will create rally-bred vehicles tailored to Europe. Ford’s new European lineup will deliver multi-energy vehicles where thrill and adventure coexist with control and precision – built to handle the unique challenges of Europe’s alpine passes, cobblestoned streets, and winding roads.
By the end of 2029, Ford will launch five all-new passenger vehicles, made in Europe for Europe:
· New member of the global Bronco family comes to Europe: This new multi-energy member of the global Bronco family is a rugged compact SUV confirmed for production at Ford’s plant in Valencia, Spain, from 2028.
· The Electric Hatch: This new small electric vehicle combines distinct design with Ford’s signature driving dynamics – injecting “race to road” capabilities into the B-segment.
· The Small Electric SUV: A dynamic, fully electric small SUV carrying the same rally-bred design language and drive dynamics in an urban-friendly package.
· Two Multi-Energy Crossovers: Two additional rally-bred crossover models will complete the new line-up by the end of 2029.
“We are absolutely supportive of Ford’s strategy to go on the offensive in Europe,” said Nicola Gilda, Managing Director, Peoples Automotive Group and Chair of Ford’s European Dealer Council. “Building on the success of Ford Pro, while also tapping into Ford’s racing heritage for the design of the new passenger vehicles – it’s clear that Ford is back to win.”
It seems we may have to wait a while for more on this but it sounds like Ford will have some exciting new cars coming over the next few years.